The world's most beautiful and inspiring journey

The "Grand Tour" was the journey of the very rich across Europe at a time when travel was difficult and took years instead of days. 

The Grand Tourists didn’t have mobile phones to snap picture, so they brought painters to make a record of their travels (they were very, very rich after-all). 

The Grand Tour painters exhibiting their paintings on their return to the cities they came from, and this inspired other artists to travel to the Lake in search of places to paint. All this then attracted the poets, the writers, and the composers.

The Lake of Lucerne Grand Tour is, in essence, twenty  locations around the lake of Lucerne stretching from Lucerne to Brunnen, that have inspired some of the very best artists that have ever lived. 

Hans Holbein the Younger, JMW Turner, Goethe, Mark Twain, Rachmaninoff and many others.

These artists were all inspired by the beauty of the region and the amazing history of this location. The land of the first Hasburg Emperor, William Tell, the founding fathers of Switzerland and the Swiss King. It’s right here on Lake Lucerne that feudal world evolved into the modern world.

Who cares? Old stuff! What’s the point? The point is that these artists travelled in search of the most beautiful locations around the lake and these locations can now be enjoyed with the story of their art and the events that inspired them. And all with the “over-tourism free” Grand Tour Brand guarantee.

The Grand Tourists did not travel to the Lake of Lucerne for “Chocolate & Cheese Switzerland”, they came for the inspiring beauty of the region and a Grand Tour Branded product is the best way to experience the inspiring beauty of the Lake of Lucerne.

In the gallery below the 20 masterpiece that form par of the Lake of Lucerne Grand Tour collection can be enjoyed. However, the best way to enjoy them is to see them in the locations they were painted, along withthe smells and flavours of real Switzerland.